We recently shared with you some important factors to keep in mind when it comes to social media management pricing.
While social media management pricing is more affordable today than ever before, the expense can still be a hard pill to swallow for many small business owners.
So how do agencies justify their social media management pricing?
Outsourcing social media management is more cost-effective for your business than hiring a new employee.
Let’s face it.
Social media management is a full-time job, and if you don’t currently have the capacity to handle it on your own, you’ll need to bring a new employee onboard or outsource social media to an agency.
By choosing to hire an employee for social media management, you’ll spend time and money recruiting the right person for the job.
When you factor in the salary and benefits that you would be paying the new employee, you’ll see that outsourcing social media management to an agency is much more cost-effective.
An agency offers expertise and proprietary software.
When you outsource to a social media agency, you benefit greatly from the ability to use their proprietary software.
This is a huge cost savings in itself and prevents your business from having to allocate funds towards social media management software.
Your business will also benefit from having a team of social media experts managing your marketing efforts on channels like Facebook, Twitter, and LinkedIn.
Getting social media right the first time can save you a tremendous amount of money in the long run.
Partnering with an agency can give you more time to run your business.
It already probably seems that you don’t have enough hours in the day to accomplish everything on your “to do” list.
However, imagine the additional time that you would gain by choosing to outsource social media to an agency?
Considering that the average small business spends 20 hours per week on social media marketing, gaining 20 hours back per week to focus on running your business could be a game changer.
Agencies are committed to quality.
If you’re wearing 10 different hats and pulled in 20 different directions, it’s hard to carry out your tasks with quality being the primary objective.
Quality is often one of the biggest reasons why social media management pricing is justified.
When you outsource to a well-respected agency, you can feel confident that your social media management strategy is executed with quality in mind.
An agency takes the guesswork out of social media marketing and relies on its team of social media experts to flawlessly implement your strategy.
Agencies offer a longterm benefit to your business.
There are two critical factors to the longterm success of your business’s social media marketing strategy: the time you put into social media and the level of experience you have with social media.
While you may not have extra time on hand or social media expertise, a social media marketing agency does.
Choosing the right marketing agency will help build a strong foundation for your business’s online presence, and the longterm benefits that you will have by maintaining this relationship will far outweigh any concerns you have regarding social media management pricing.
Please contact us at LYFE Marketing to learn more about social media management pricing.
We offer several affordable, value-packed pricing options based on the number of platforms that your business needs.