Do you feel good about the way that your company approaches social media?
If you take a look at the most successful small businesses on social media, they all have one thing in common: they manage their online marketing strategies just like a social media marketing agency would.
The good news is that you don’t have to be Don Draper or the like to have a successful social media presence.
Here are some best practices for running your social media like a social media marketing agency:
Tip #1: Plan and Create Content Ahead of Time
Social media marketing agencies typically use a content calendar to schedule content weeks to months in advance.
If you have multiple team members that contribute to your organization’s social media accounts, you’ll want to use a content calendar that can easily be accessed via the internet by all contributors. Some of the best content calendar tools include Gather Content, Kapost, and CoSchedule.
Planning social media content ahead of time will give you a bird’s eye view of the topics that you are are covering and will help you to fill in any gaps.
When you have a content calendar, you can also better plan and organize your social media content around important events that are coming up for your company, such as a new product launch.
Tip #2: Know Your Audience Like a Science
In order to be effective with social media marketing, you need to know your audience like a science.
This means creating clear buyer personas using important demographic data, such as the physical location of your typical customer, age, gender, ethnicity, level of education achieved, and income level.
In addition to knowing your targeted demographics, you’ll also want to know what the interests of your typical customer are.
This can help you to plan social media content around these topics, assuming these topics are also relevant to you business and industry.
And, just as important as knowing the demographics and interests of your targeted audience, you’ll want to know when your audience is online, which social media channels they like to use, and how they like to interact on social media.
Tip #3: Create Specialized Teams for Your Content Needs
A social media marketing agency will usually create specialized teams to best handle your content and social media marketing needs.
For example, one team may specifically be tasked to create content, another may focus on social media advertising, and a third team would strictly work on producing visual content, such as infographics and captivating imagery.
There are so many components that play into a strong social media marketing strategy, so assigning these specific tasks to different teams within your marketing department can help to give your organization the time to focus on completing these tasks correctly and effectively.
Each team will know exactly what is expected of them, and this will allow your teams to best collaborate with your social media marketing strategy.
If the thought of trying to turn your marketing department into your very own social media marketing agency sounds overwhelming to you, you always have the option to outsource social media.
To learn more, please contact us at LYFE Marketing. We’re an Atlanta-based social media marketing agency that is dedicated to helping our clients successfully grow their online presence and generating results.