Small business website design is a hot topic for most business owners as a website is a business’s face in the online world.
Not only is the basis for your social media marketing strategy to drive more traffic to your website, but your website is also the one central reference point for establishing a consistent brand message.
Therefore, making small business website design a priority is a wise investment for anyone looking to capture an online audience.
WordPress has been the platform of choice for more than 6o million people, and this is likely because WordPress is highly customizable, which allows you as a business owner to accomplish nearly anything you want with it.
WordPress offers hundreds of thousands of plugins (most of which are free) to help you get the most out of your website.
With that being said, we can’t really speak to small business website design without sharing these top 4 website plugins that your business absolutely needs to know about:
1. WordPress SEO by Yoast
If you’re focused on optimizing your website for SEO (and who isn’t), this free plugin is for you.
You can rely on this plugin when it comes to optimizing your post titles, meta descriptions, and meta keywords to be SEO friendly.
As you write your meta description, you will even get to see a snippet of how your content would appear to someone that is searching for it via Google.
For a small business that is focused on creating brand awareness and climbing in search rankings, the WordPress SEO by Yoast plugin is a no brainer for your website.
2. Google Analytics
There is no question that the free Google Analytics plugin is one of the most trusted solutions for tracking critical metrics in small business website design.
This plugin is ideal if you want to get in-depth analytics on your website visitors, track links, conduct A/B testing, and have access to real-time insights into your website’s traffic.
Google Analytics allows you to track some of the most important metrics on your website like pages viewed, time on site, bounce rates, exit rates, and much more.
Although there is a lot of information available through this plugin, it’s still fairly easy to use if your primary goal is to gather key website metrics.
3. LeadIn
You can gain some powerful insights about your website visitors with this extremely useful plugin.
When someone visits your website, LeadIn will tell you how the visitor came to arrive at your website (for example, via Google search).
LeadIn will also reveal the content that the visitor viewed while on your website.
If the visitor chooses to complete a form and share contact information, you can tag this person as a lead and track him or her in the future.
This plugin can prove to be very helpful in moving online visitors through your sales funnel and optimizing small business website design.
4. ITRO Popup Plugin
There are a number of free and paid popup plugins out there, and the ITRO Popup Plugin happens to be one of the most effective ones (and free too).
This plugin allows users to create one basic pop-up window on their websites and include any custom content necessary to convey a message.
This plugin allows you to establish which pages on your website you want the popup window to be displayed.
Other features include the ability to have the popup window close after a specified time period and setting a background image or color.
Popup windows can work well for growing a newsletter subscriber list, encouraging social sharing, or showcasing a particular piece of content.
However, it’s important to think about how your audience would respond to popup windows before incorporating this plugin into your small business website design.
While you certainly don’t want to overload your small business website design with plugins, these 4 plugins mentioned above can provide your business with the necessary information to have a successful online presence.
Contact us to learn more about atlanta web design and the ways that can build websites that will benefit your customers just as much as your business.
