For most businesses, step one of launching your brand online is creating a website.
All too often, however, website design for small businesses is often less than stellar due to limited budgets.
If you choose to create your own small business website design, you may not be pleased with the level of traffic you get or the number of leads that end up converting.
DIY website design for small businesses often fails for 4 key reasons:
1. Lack of Mobile Friendliness
Do you know what percentage of your audience relies on their smartphones or tablets to surf the web?
Recent data indicates that 74 percent of US mobile phone users own a smartphone, and this percentage is only going to increase.
Understanding this trend, Google updated its search algorithm in April of 2015 to give preference to mobile friendly websites in rankings.
Therefore, if you’re not taking advantage of responsive website design (or at the very least, a separate mobile version of your website), you’re likely driving your mobile visitors away within seconds of arriving on your site.
In fact, if your website is not mobile-friendly, it certainly won’t be appearing at the top of Google’s search results.
2. Slow Load Speed
There is no question that slow load speed on your website will kill conversions and turn your visitors away.
When it comes to page load time, every second counts.
Did you know that 47 percent of consumers expect for a page to load in 2 seconds or less?
The typical DIY small business website design is usually not this quick, which could cause your business to lose opportunities right out of the gate.
3. Poor Website Design
It’s not unusual to see website design for small businesses have poor navigation, too much clutter, and no calls-to-action.
Small business owners need to remember that the appearance and usability of a website are just as important as the quality of content that is being delivered.
That being said, poor website design can have a very negative impact on your business.
If you find that you’re making some of these common mistakes when it comes to small business website design, check out the blog below that should help you to change things around.
4. Not Enough Traffic (From Social Media/SEO)
Social media marketing and SEO can be very intimidating to a lot of small business owners. However, just because you don’t know how to grow your business on social media or improve rankings in Google doesn’t mean that you should forego it all together.
You website should serve a valuable purpose: driving qualified traffic to your website and converting these visitors.
To accomplish this, SEO and social media needs to be an integral part of small business website conversion strategy.