3 Critical Social Media Advertising Tactics to Embrace for Black Friday

While many of us are looking forward to the Thanksgiving feasts that we’ll soon devour, anxious consumers are getting ready to hunt for some deals on Black Friday and Cyber Monday.

This year Black Friday will take place on November 27th and Cyber Monday will happen on November 30th.

It’s anticipated that these two shopping holidays will make online spending history, with projected online spending from both holidays totaling close to…

…wait for it,

6 billion!

Just like last year, we can expect that consumers can get a head start on these huge savings as many retailers like Amazon and Best Buy have already started offering deep discounts on products.

So, if you want to capitalize on the massive amount of online spending that will occur on Black Friday and Cyber Monday, our social media advertising company suggests that you embrace these 3 critical tactics:

1. Take advantage of retargeting.

Hopefully, you’ve been using retargeting advertising for quite some time now to increase conversions.

To make sure that you’re not wasting clicks on people that aren’t likely to convert, use retargeting to create an audience of people that have been to your website, but have not made a purchase in the last 1, 15, or 30 days.

Here’s a tip: To save even more money only retarget to those customers who have made it to a page that proves they are actually engaged. For example, visitors who have made it to your sales page or checkout page, but have not conevrted.

However, if you want to specifically target repeat purchasers, most social media advertising companies may recommend that you show a subset of your ads to customers that have made a purchase from you in the last 15, 30, or 90 days.

2. Use structured snippets.

What are structured snippets?

They are non-clickable extensions to your search engine advertisements that can be used to highlight special offers and useful information to improve the click-through rate.

Our social media advertising company wants you to know that Google has temporarily rolled out structured snippets to assist online retailers with Black Friday and Cyber Monday sales.

Google is allowing marketers to take advantage of Black Friday structured snippets November 20-27th and November 20-30th for Cyber Monday.

3. Optimize your landing pages.

We recently used our social media advertising company blog to share with you some effective ways to optimize your landing pages to boost social media conversions.

To best accomplish this, your website design and marketing teams should work together.

These teams are constantly collaborating to provide your business with optimal results.

When you collaborate efforts with your website design and social media marketing teams, you are able to cater your social media ads to a relevant landing page on your website to help encourage conversions.

Even as you’re reading this, you’re quickly running out of time before the mayhem of Black Friday and Cyber Monday hits.

You still do have some time to tweak your marketing efforts to yield strong results, so be sure to give these tactics from our social media advertising company a try.

For more tips and free advice for growing your business’s online presence, be sure to the blog for our social media advertising company.