If you’re not currently taking advantage of atlanta web design from an agency, how confident do you feel that your website isn’t using any black hat SEO practices?
Even if you’re unintentionally using some of these poor SEO techniques, your business can still be penalized.
Read through this list of 25 widely used tactics that are killing your SEO to help avoid some of these common mistakes:
1. Guest blogging on spam sites to link build.
Yes, guest blogging is an excellent way to get your business in front of a new audience and drive traffic to your website.
You just need to be careful that you are only guest posting on authoritative sites.
If you guest post on any site just for the sake of building links, your spammy guest post could get you penalized.
2. Stuffing content with keywords.
Focus on writing quality content rather than meeting your keyword density goal.
The content you write should read like it was written by a human; only add keywords where they make sense.
3. Accepting link advertising.
This link scheme happens when someone asks if they can buy ad space on your website.
In return, that person wants a link to their website in a relevant piece of content.
Don’t fall for this.
4. Accepting free products in exchange for a good review.
Another link scheme is when someone gives you something for free in exchange for you writing a review on your website and including a link to the product.
5. Buying links.
Buying followed links is an obvious no-no.
6. Over-optimizing internal links with keyword-rich anchor text.
There is a fine line between optimizing your internal links and stuffing them with too many relevant keywords.
Just use natural language to help your readers determine what the link is about.
7. Over-optimizing inbound links with keyword-rich anchor text.
The same above could be said for your inbound links.
8. Loading up your alt image tags with keywords.
While this might not directly hurt your SEO strategy, it will turn your visitors off.
9. Link exchanges.
The best advice is to focus on creating quality content.
If you do this, you’ll naturally attract links.
10. Buying links in a low-quality directory.
There are low-quality directories out there that are much more about SEO than the user experience.
Don’t be tempted to pay for a link in one of these directories.
Be aware of a site’s “spam score.”
This score will let you know how spammy a site is.
11. Using irrelevant keywords.
This strategy isn’t going to help your business in the least bit.
Keep in mind that search engines have gotten very good at identifying when keywords don’t match the context of the article.
12. Manual article spinning.
This is when you take an existing piece of content, change the title, and slightly mixup the format to play it off as a new piece of content.
On occasion, you might be able to get away with it.
Shy away from doing it consistently.
13. Irrelevant rich snippets.
While rich snippets are a very effective way to earn more clicks, some marketers include snippets that aren’t really relevant to the content on your website.
This is a spammy strategy and search engines will penalize you for it.
14. Including too many keywords in meta descriptions.
Your meta description serves as your ad copy in SERPs, so using this area as a way to stuff in as many keywords as possible will not make your audience want to read your content.
15. Including footer links for ranking purposes.
The only time you should include a link in your footer is if it will actually provide some value to your visitors.
16. Waiting for a page to become indexed and immediately replacing it with a new page.
This is just a downright dirty SEO practice and it will send your bounce rates through the roof.
This happens when you show one version of a page to search engines and a second version to users.
18. Doorway pages.
This is when a marketer creates a page centered around 1 keyword and then directs visitors to a new page.
19. Automated article spinning.
There is a plethora of tools out there on the web that can automatically paraphrase existing content for you to make content creation easier.
The trouble with this is that these spun articles are often poor quality and will usually get your dinged by search engines.
20. Creating high-quality content to earn links and then revamping the page for sales purposes.
This is another dirty practice that will most certainly get you penalized by search engines.
21. Invisible text.
Yes, people will actually match a text color to the background color on a page to disguise keywords.
This is intentionally deceitful.
22. Comment spamming.
There is software out there that will automatically leave comments on various blogs with links to your website.
As you can imagine, Google has become very good at identifying these spammy comments.
23. Domain squatting.
This refers to someone that buys a domain name for the sole purpose of selling it to the business that owns the trademark of that name.
With black hat SEO tactic is to scrape content from one site and use it on another with the intent of earning search traffic.
25. Creating a web ring with the intent of boosting search rankings.
This happens when a business links of bunch of websites together for the purpose of boosting search rankings.
Another common link scheme.
If you’re currently taking advantage of website design services through an agency, take a moment to walk through this comprehensive list of black hat SEO techniques to confirm that your website is not being penalized.
And, if you found that you are unintentionally using some of these poor SEO techniques, it’s probably time that you speak with an agency that specializes in website design services to help you recover from any type of Google penalty.
Please contact us at LYFE Marketing to learn more about our offerings for website design services.