If you ever get a little stuck when trying to come up with engaging ideas for your social media posts, you’re not alone.
Many business owners simply don’t have enough time to dedicate to social media marketing for it to be effective.
So, if you’re currently dealing with a creativity block, here are 6 simple post ideas to steal from our social media marketing agency to get results:
1. Behind-the-scenes photos
Sharing some behind-the-scenes images on social media is a great way to show that your brand is trustworthy and accessible.
In addition, behind-the-scenes photos provide you with an opportunity to show off your brand’s unique personality.
Instagram is the ideal platform for sharing these behind-the-scenes images as you can snap pictures on-the-go with your mobile device, quickly run them through Instagram’s filters and editing tools, and post to social media all within the matter of a few minutes.
2. Inspirational images
A picture can be worth a thousand words, so sharing an inspirational image that really hits home with your audience is an effective tactic that you’ll see a social media marketing agency use.
These inspirational images should be relevant to your brand and aspirations of your audience, and you also need to make sure that you include your brand’s logo somewhere on the image.
Captivate your audience and make your content easy to digest by breaking it down into an easy-to-follow infographic.
If you don’t feel comfortable making your own infographic, you can use one that you find on the internet, assuming that you ask for permission and give proper credit to it.
By the way, people love to share infographics.
Our social media marketing agency finds that this type of content performs especially well on Pinterest, even if you operate a B2B business.
4. Case studies
Want to diversify your content strategy?
Consider sharing a case study or testimonial on social media.
A case study is a great way to show potential customers how you helped people like them to overcome similar challenges.
Case studies can help to make your brand more relatable and assist greatly with the conversion process.
For the best results, you’ll want to take the time to find great customers to interview that have plenty to say about their experience of working with your business.
5. Social media contests
A favorite engagement tactic used by a social media marketing agency is to host a host a contest.
One of the more successful types of social media contests involve customers take pictures of themselves with your product.
Offering a prize relevant to your business (a gift card from your business, for example) will motivate your fans to participate.
Another perk to hosting a photo-driven social media contest is that you’re taking advantage of user-generated content, which makes your job a little easier.
6. Industry news
One of the biggest reasons why people choose to follow brands on social media is that they want to stay up-to-date with the latest industry news.
Our social media marketing agency advises that sharing informative and helpful news articles that are relevant to your industry will help to position your brand as an industry expert.
Sharing breaking news from your industry on social media will make your business the go-to resource for your customers to stay up-to-date.
Hopefully, these 6 ideas were enough to get your creative juices flowing.