Having a social media presence is absolutely necessary for any business competing for the attention of today’s consumers.
Not only will social media marketing for small business give you a chance to interact on a more personal level with your target audience, but it also creates tremendous awareness for your brand.
While most businesses today have a social media presence, not everyone approaches social media the right way.
In fact, in some cases, social media marketing for small business can actually do more harm than good. Here are some ways that a business could actually suffer from poor social media marketing use:
1. Lack of activity leads to an audience with low engagement levels.
Some businesses are under the impression that if they create a Facebook page or start a Twitter account, that means they have established a social media presence.
Simply launching your brands on these social networking sites, though, is much different than managing your social media accounts day in and day out.
If you truly want your social media marketing for small business strategy to be successful, you need to commit to regularly sharing high quality, relevant content and finding effective ways to engage your online audience.
2. Not responding to comments indicates that your business does not care about its audience.
Recent data indicated that 42 percent of consumers that complain on social media expect a response within 1 hour.
Now, imagine if those complaints are never even acknowledged by the business?
Not responding to online comments in a timely fashion (or ignoring them altogether) is one of the fastest ways to lose business today.
Fortunately, there are a number of social media monitoring tools like Social Mention and Hootsuite that proactively scan online chatter in real time and alert businesses of any online mentions.
Take advantage of these tools so that you can promptly respond to comments and show your audience that you genuinely care about their well-being.
3. Not being consistent with your branding strategy on social media can cause you to lose credibility with your audience.
You should think of social media as your brand’s online voice.
There’s no doubt that you’ve worked hard to build a reputable brand that people trust.
However, if your social media posts don’t convey the same messages that you’ve communicated elsewhere, you will most certainly lose credibility and trust with your audience.
Be sure that the content you post are both relevant and engaging to your audience.
4. Not keeping your social media profiles updated can cause a decline in traffic.
One of the most common social media marketing for small business mistakes made is not updating social media profiles as critical aspects of business operations change (creating a new website, moving to a new physical location, changing a phone number, etc).
If this information is outdated, your social media marketing efforts will not be effective in helping to convert customers because they won’t be able to take the next steps with your business.
So, as you can see, there is much more to social media marketing for small business than just creating a social media profile. And, if you fall prey to making any of these common social media marketing mistakes, you are putting your business’s hard-earned reputation at stake.
If you are finding that you don’t have the time, energy, or resources to put into a successful social media marketing for small business strategy, it may be wise to partner with a professional social media management firm.