It can be exhausting and incredibly time consuming to try to come up with content ideas that will engage your audience.
If you’re feeling burned out from social media marketing, allow user-generated content to come to the rescue!
Social media has actually enabled businesses to delegate some of their critical brand-building responsibilities to the voice of their customers.
It has, without a doubt, become the new “word of mouth,” and your business needs to be using this to your advantage!
People LOVE to share their opinions (particularly Baby Boomers and Millennials), and social media has become the perfect forum for doing so.
You can actually improve the ROI of your social media marketing strategy with user-generated content, and here are several ways to accomplish this:
Allow fans to share images of them enjoying your product
We already know the positive impact that visual content can bring to your social media marketing strategy, so why not allow your fans and brand advocates to share images on social media of them loving your product?
Facebook is a great social media channel to use for this.
Encourage your fans to upload these images to the timeline on your company page, and offer some type of incentive to motivate fans to do this (participants have the potential to win a gift card from your business, for example).
As a best practice, update your Facebook privacy settings to allow you to review user-generated content before it is shared on your timeline.
This can help you to avoid an unpleasant social media marketing blunder if the content is not appropriate.
Use love for your community to your advantage
People are passionate about supporting local businesses and you need to use this to your advantage.
Find a way to tie your business to the local community.
For example, if you operate a bike shop, you could ask your social media fans to share their favorite places to bike around town.
To be even more effective with social media marketing, create a custom hashtag for fans to use with the content they share.
This will help you to build your own online community centered around your love for the local area.
Celebrate your customers
People love hearing customer stories.
Not only are they a testament to your business, but your audience can relate to these stories as well.
Find a way to celebrate your customers through your social media marketing strategy with user-generated content.
Encourage your social media fans to share testimonials on your page then use the testimonials to create content.
People that engage with these user-generated celebration images on social media will be much more likely to end up on your website.
These are just a few examples of creative ways to take advantage of user-generated content, and our team at LYFE Marketing can share some additional creative ways to make the most of user-generated content in your social media marketing strategy.
Please contact us to learn more about how you can improve your social media marketing ROI with user-generated content.