Despite all of the rage with social media, email marketing still continues to be one of the most effective digital marketing tactics.
Why is this the case? While 74 percent of online adults use social networking sites, nearly all adult internet users have an email account.
Of course, that’s not to say that social media advertising should be thrown to the wind.
In fact, Twitter can be one of your most valuable resources for building and continuously growing a quality email marketing list.
So, assuming that you are like most small businesses and are already using Twitter as a social media advertising tool, you are in luck.
What You Need to Know About Twitter’s Lead Generation Cards
If you really want to grow your email marketing list, you need to give Twitter’s Lead Generation Cards a try.
What’s so great about Lead Generation Cards?
Twitter advertising experts add these cards to their tweets to make it extremely easy for someone to express interest in their business without having to fill out a form.
An interested party can choose to subscribe to your card within his or her own Twitter feed with one simple click.
And, since Twitter requires that an email address be linked to each account, the user’s contact information is automatically shared with you. How great is that?
Even better news is that you can use Twitter’s Lead Generation Cards to create a highly segmented email list, which allows you to be more effective and intentional with your marketing efforts.
Examples of such segmentation include targeting mobile users and users with defined interests based on who they are already following on Twitter.
How to Get Started With Lead Generation Cards
So if you’re excited about using this form of social media advertising to double your email marketing list, here is how you get started with using Lead Generation Cards.
Step 1: Sign into your Twitter account and click on the menu in the top right corner. Select “Twitter Ads” to get the process started.
If you have never used Twitter ads before, you’ll be prompted to input your credit card number and complete a few business-related forms.
Social media advertising does not always come free, but fortunately Lead Generation Cards can be used on regular non-promoted Tweets and it doesn’t cost a single penny.
You can choose to advertise your Lead Generation Card to reach more users and pay only when users engage with your Lead Generation Card.
Step 2: Begin creating your Lead Generation Card.
Note that adding a visual is important to capture your audience’s attention (150 x 600 pixels is optimum).
According to Twitter, tweets with photos get 3-4x more engagement than those without.
You’ll also provide a short description of your offer (sale, coupon, giveaway, ebook etc).
Of course, a big part of social media advertising is including a call-to-action that motivates your audience to want to share their contact information with you.
Here’s a great example of the Lead Generation Card in action!
To be most effective with your social media advertising via Lead Generation Cards, make sure that you have an email marketing plan in place to nurture leads as your list grows.
Promote your Twitter Card for FREE by pinning it to the top of your page and tweeting it out to your followers.
Take full advantage of these new leads and find a way to move them through your sales cycle!
For additional ways to take your Twitter strategy up a notch, take a look at the following blogs: