With the growing dependence on social media in recent years, some have argued that search engine optimization (SEO) is on the outs and that people will instead turn to social media to find what they are looking for.
While there is some merit to this, most consumers still turn to search engines like Google, Bing, and Yahoo to research products and services on the internet.
Truth be told, though, focusing on your social media marketing strategy will also benefit your website’s ranking in search results.
Here are several benefits of social media in terms of boosting SEO for your website:
Social sharing is the new way to build links.
When determining the credibility of a website, search engines have placed emphasis on the number of links made to a website to rate its content quality and validity.
Therefore, in an attempt to earn higher rankings by search engines, many business owners made link building a priority.
However, it seems that social sharing has now become the new form of link building.
By creating original, useful content on social media, your fans will feel compelled to share it with their own social networks.
These shares communicate to search engines that your website is a credible, trusted resource, which will help you to rank higher in search results.
One of the lesser known benefits of social media is that it speeds up how quickly content is indexed.
Each time you publish new content on your website (a new blog post, for example), a new page will be indexed, which will signal to search engines that they need to check back to your website frequently to see if there is additional fresh content.
Did you know that the more links that a page on your website has, the faster it will be indexed?
By promoting your content on social media, it can be indexed significantly faster via the social shares (link building) it has the potential to earn.
In fact, if your content has been frequently tweeted about, your indexation time could be reduced by as much as 50 percent.
The more social media connections you have, the higher your website will be ranked by search engines.
One of the lesser known benefits of social media is that the more connections you have on social media, the higher your website will be ranked by search engines.
However, it’s very important to note that buying social media connections will not help you.
Instead, search engines will take a look at the quality of your social media connections when determining a ranking for your website.
Social media can help boost your website’s ranking for relevant keywords.
There are two big benefits of social media that can help your website to rank better for relevant keywords: through your social media profile and the content that is being posted on social media.
For this reason, you’ll want to complete your social media profiles in their entirety and be sure to naturally incorporate keywords that you want your business to rank for.
Also, when you share content on social media, make a point to include these keywords in your posts and the content that you are linking to.
So, as you can see, there are many benefits of social media that are specifically tied to improving how your website is ranked by search engines.
Big brands in particular have seemed to really master the concept that social media has a positive impact on their websites.
Be sure to check out our list of social media tips to steal from big brands.