I think we all know that not every company does social media marketing equally.
You can probably think of a handful of companies with stand out social media marketing strategies.
There are also likely some famous social media blunders that brands have made that come to mind as well.
But when it really comes down to it, most don’t have stellar social media marketing plans in place, which often results in a failed online presence.
So why do so many companies fail at social media marketing?
Issue #1: They don’t have the time to invest in social media.
It’s been said that the typical small business puts at least 6 hours a week into social media management.
If you’re like most small business owners, you are constantly being pulled in 10 different directions, and finding a way to carve out 6 hours each week to dedicate to social media is not easy.
Your fans want to regularly see you post relevant, interesting, and engaging content on social media.
If this is not happening on a consistent basis, your social media strategy will flop.
Block out a specific time on your calendar each day to dedicate to social media.
If it’s on your calendar, you’ll be more likely to stick to this commitment.
Take advantage of time-saving social media management tools that allow you to schedule content in advance and manage multiple social media accounts from one dashboard.
Stop trying to do it all on your own.
Consider a social media marketing company to take this important aspect of marketing off of your plate.
Issue #2: They lack social media marketing experience.
Just about every business seems to be dabbling in social media marketing these days; however, that certainly doesn’t mean that every business knows how to use social networking sites effectively.
Some business owners that don’t feel comfortable or experienced in the digital marketing arena choose to hand over the social media reigns to the 20-something intern, but that’s not always a smart business decision for a number of reasons.
If you are committed to enhancing your social media marketing strategy, there are a number of learning opportunities that you can take advantage of.
For example, you could attend a social media conference to learn powerful online marketing tips from the pros.
You could also download our free social media marketing strategy eBook, which shares our proven tactics for successfully growing our clients’ online presence.
Issue #3: They aren’t using the right social media platforms.
Not only do businesses frequently use the wrong social media platforms to reach their audience, but they spread themselves thin by having a presence on too many social networking sites.
We will soon be releasing an eBook about how to choose the right social media channels for your business, so stay tuned!
When choosing the optimal social media sites to promote your business own, consider the demographics of the users on each platform and how the type of content shared on each social media site varies.
To prevent you from overcommitting yourself to too many social networking sites, determine ahead of time what your capacity is for social media management.
You can take advantage of time-saving social media management tools like HootSuite and Buffer to allow you to manage several different social media accounts from one dashboard and schedule content in advance.
All in all, social media marketing should be a priority for your business, and it’s not something that you can afford to fail at.