Sure, you’re looking for more shares, likes, comments, and retweets of your content. Who isn’t?
But what’s even more important is earning relevant shares of your content.
And, if you can get some authority figures in your industry to share your content, that’s the icing on the cake.
So how can you enhance your social media management for small business strategy to earn more relevant shares from authoritative sources?
Here are several methodical steps that you can take with your social media management for small business strategy to earn more relevant shares and gain more online exposure:
Conduct Research
Before you starting creating social media content, identify who the influencers are in your industry and check them out online.
What types of content do these people seem to engage with most?
How do they like to interact on social media?
To take your research one step further, you can use social media management for small business tools like BuzzSumo and SocialRank for influencer research at a fair price.
Keep a Detailed Social Media Calendar
Not only should you use a calendar to schedule your social media content, but you should also specify where you will share content, how frequently you will share it, and how many clicks came from each channel.
CoSchedule is a great social media management for small business tool that makes it extremely easy to schedule your content and track your results.
Take Advantage of Social Sharing Communities
Believe it or not, there are actually sharing networks out there that have been created solely for the purpose of connecting your content with people who understand your industry and like to talk about it regularly.
For example, Babbly is a new social sharing community that allows you to earn more relevant shares of your content by sharing other’s content in your category.
Use this tool to help get the right people buzzing about your content on social media.
Track the Performance of Your Content
Tracking the number of social shares that your content is earning is certainly no easy task.
We talked a little bit about using your social media content calendar to keep track of the number of shares that your content is getting. If you’re using a tool like CoSchedule, you can automatically include Google tracking tags for all of your links to keep track of shares.
For other options, you can use social media management for small business tools like Oktopost to measure social media interaction and Discover.ly to see the number of shares that a webpage is receiving.
Maintain Your Reputation
Reputation management should be a big priority for your business, especially when you’re promoting your business online.
To alert you of any problems that can come from social shares, try a tool like SecureMySocial.
This tool works in real time and can help your brand avoid or minimize a potential social media blunder.
Are you happy with the number of shares and level of engagement that your social media posts are earning?
If not, it might be time to rethink your social media management for small business strategy.
Next Read: 3 Psychological Triggers Social Media Agencies Use to Boost Engagement
