If you’re a business owner in today’s day and age, you understand that launching your brand on social media has the potential to create tremendous awareness for your brand and help you to cultivate lasting relationships with your customers.
Sure, you already know some of the most obvious social media benefits, such as helping you to build credibility with your audience and giving your brand a voice on the internet.
However, there are also some more unique, less talked about social media benefits as well.
With that in mind, here are 5 social media benefits that you have probably never thought about (but should definitely know about):
1. Provides a powerful resource for market research.
If you’ve ever conducted a formal focus group, you know the process can be expensive and time consuming.
Social media, on the other hand, offers businesses a cost-effective alternative to conducting valuable market research.
If you’re considering introducing a new product or service, you can use social media to hear feedback directly from your customers before moving forward with the investment.
This benefit in itself will help to drive your ROI of social media.
2. Creates a sense of community.
While your audience may choose to follow your brand on social media in hope of gaining early access to deals and discounts, your business is probably getting the better end of the bargain.
As your base of online followers grows, you are creating a community of existing and prospective customers that will reveal the challenges that they are facing and what they like and don’t like about what your brand is offering.
By regularly engaging in this on-going dialogue, your brand has an opportunity to build trust with its audience, which in turn will help to foster a loyal community of followers.
3. Offers repeat exposure, which can help to shorten your sales cycle.
You’ve probably heard the old marketing adage that it takes 6 to 8 touches before a consumer decides to make a purchase decision.
Social media is the ideal way to stay in front of your audience as you frequently have the opportunity to remind your base of online followers what your brand has to offer.
As a best practice, the content that you are sharing on social media should be a good mix of fun and educational/value-added posts with the occasional piece of promotional content.
4. Shows that your business is up-to-date with the times.
These days it’s rare that you encounter a business that does not have a social media presence.
In fact, as a consumer, it would probably make you think twice about doing business with a brand that seems to be out of touch with its customer base.
5. Gives your brand a competitive edge.
When was the last time that you checked to see what your competitors were up to on social media?
The truth is that while most brands are on social media today, the majority are not doing a very good job with how they manage their various social media channels.
Therefore, if you give some attention to social media marketing, you have a real opportunity for your brand to stand out.
While we’ve touched on some of the less obvious social media benefits, you should also see our list of 75 social media benefits for your business.
With so many advantages to using social media to promote and create awareness for your business, it’s no wonder that so many companies are committed to enhancing their social media marketing strategies in 2015.