We’ve talked a lot about what goes into good website design, but it’s just as important to talk about what not to do to help you avoid some treacherous mistakes that could sink your business.
Therefore, if you wanted to ruin your website, here’s how you could accomplish this in 5 easy steps:
Step 1: Assume that any plain old website design will get the job done.
If you use WordPress for your website, you’ll have more than 5,000 templates to choose from.
So why not take the the time to sift through these options to find one that best represents your brand and the story you want to tell.
Your website design is very telling of the pride that you take in your business.
Choosing a plain, basic, and boring template probably won’t communicate the right message to your audience.
Step 2: Don’t include links to other content on your website.
Let’s face it.
No matter how great you think your website is, your visitors are eventually going to lose interest and click elsewhere.
If you don’t do yourself a favor and include links to other relevant content on your website, you are missing out on a huge opportunity to keep your audience engaged.
Step 3: Use poor quality images.
You might think you’re being artsy and creative by using blurry images on your website, but you’ll just end up looking unprofessional and turning off your audience.
With free photo enhancing tools like Instagram, beautiful, high-quality images have become mainstream.
It’s also important to remember that while high-quality images rule in website design, you’ll want to make sure that the load time of these images is fast enough to keep your audience’s attention.
After all, 47 percent of consumers expect a webpage to load in 2 seconds or less and will choose to abandon a website otherwise.
This is one of the many reasons why DIY website design may not be the smartest option for your business.
Step 4: Forego a business blog.
If you think your customers don’t read blogs, think again.
According to recent research, 46 percent of internet users read blogs more than once a day.
Your business blog is one of your most powerful marketing tools.
Companies with blogs get 96 percent more clicks to their websites.
Since you will regularly publish new content on your business blog, including a blog on your website is an easy solution for consistently earning new indexed pages, which will help to boost your website’s search ranking.
Step 5: Forget about your customers that browse the internet from mobile devices.
The number of people that use mobile devices to browse the internet has now surpassed the number of desktop internet users.
What does this mean for your business’s website design? It needs to be mobile friendly.
Your business has 3 basic options for mobile friendly website design:
1. A separate mobile website
2. A dynamic serving website (same URL, but different HTML and CSS depending on the device used to access the website)
3. A responsive design (everything remains the same and automatically adjusts to provide for the optimal user experience regardless of the device used).
Of these 3 options, responsive design is recommended by Google.
If you decide to not make your website mobile friendly, you can expect to see a significant drop in rankings due to Google’s recent mobile friendly algorithm update.
So, if you want to sink your website, these are 5 of the most effective steps to do so.
If you’re reading through this list and find that you are making some of these mistakes with your website design, it’s probably time to give your website an update. Be sure to read our post that shares 3 obvious signs that your small business website needs a makeover.