Social business pages have proven to be critical marketing tools for today’s small businesses as they have become a forum for sharing content with the masses and creating tremendous brand awareness.
For many businesses, Facebook tops the list of favorite sites to use for social media marketing, so let’s take a moment to talk about the Facebook business page.
It’s important to mention that you can take advantage of the Pages to Watch option on your Facebook business page to spy on your competition.
By doing this, you can compare how the content on your own page is performing against your competitions’ pages.
As you can imagine, having this data readily available can go a long way in enhancing your business’s social media marketing strategy, so be sure to check this out before you begin optimizing your Facebook business page.
So now that we’ve talked about Facebook’s new Pages to Watch feature, we want to share the quickest and easiest ways to optimize your Facebook business page:
1. Use a Pinned Post
You have the ability to create a pinned post on your Facebook business page, and it will remain at the top of your timeline even when you share additional posts.
To do this, simply click on the pencil graphic that appears in the upper righthand corner of your Facebook post. You will then see a drop down menu and should choose “pin to top.”
So when are some occasions that you should take advantage of a pinned post?
To build your fan base, you could use a pinned post to offer something of value in exchange for a Facebook like.
Another reason why you may want to use a pinned post is to make sure that new visitors to your Facebook page see this content first.
2. Customize Your Tabs
Facebook business pages feature 4 to 5 tabs, and the generic names for these tabs include titles like “Timeline,” “About,” and “Photos.”
What many businesses don’t know is that they can actually include their own custom tabs.
For example, if you go to Coca-Cola’s Facebook page, you’ll see that they created a tab titled “House Rules,” which cleverly showcases the rules that the brand will use to govern its Facebook page as well as the types of interactions that Coca-Cola hopes to see on the page from its Facebook fans.
Other ways that you could use a custom tab effectively for your business’s Facebook page include a content library that contains all of your e-books and whitepapers, a listing of customer case studies, and a promotion for fans to subscribe to your blog.
3. Take advantage of CTA buttons.
In 2015 Facebook rolled out CTA buttons that can be used on a business’s Facebook page.
Businesses have 7 pre-made CTA options to choose from, such as “Sign Up,” “Shop Now,” and “Watch Video.”
Only 1 CTA button can be chosen, and it is placed to the left of the “like” button at the top of your business page. With this in mind, it is absolutely critical that you choose a cover photo that does not take away from the visibility of your CTA button.
So there are 3 actionable ways that you can optimize your Facebook business page today.
If you are interested in learning additional social media marketing tips, please be sure to download our free e-book that shares our highly effective strategy for growing our clients’ social media presence.