The vast majority of online adults turn to the internet for research, whether it be an upcoming purchase that they are considering or a medical condition that they are dealing with.
As a physical therapist, this means that you have a huge opportunity to use social media to educate your audience and raise awareness for your business.
If implemented correctly, you can use social media to position yourself as a thought leader in your industry and the “go to” person for any physical therapy needs.
Here are 5 physical therapy marketing ideas to help you dominate on social media:
1. Diversify your content.
If you’re constantly posting the same types of content on social media, your audience is bound to become bored with your monotonous posts and may choose not to follow you.
Instead, earn their attention by mixing up the types and formats of content that you’re sharing on social media.
Some ways to diversify your content include offering a mixture of helpful tips, the staff, captivating images, infographics, links to relevant articles, social media campaigns, and customer testimonials.
2. Take advantage of A/B split testing.
One of the smartest physical therapy marketing ideas is to test out different types of content that you’re sharing with your audience to see what resonates the most.
With A/B testing, you have a “control” (the original version) and a variant (the variable that you want to test out).
Use A/B split testing to define your content strategy, optimize social media ads, and to see how headlines, CTAs, images, and reviews are received by your followers.
3. Post regularly and at the right time.
One of the most common mistakes that businesses make on social media is not sticking to a consistent posting schedule.
Maintaining an active social media presence will give your followers a reason to check your social media pages for updates.
When making a social media post schedule, be sure to take into account when your audience is most likely to be online and engaging with your content. Posting at the right time is critical to the success of your social media marketing strategy.
4. Spy on your competition.
Need some good physical therapy marketing ideas?
See what types of content your competition is sharing to get a positive response from their audience.
5. Outsource to a social media marketing agency.
If you don’t have time for social media, consider outsourcing to a social media marketing agency.
You can find an agency that is knowledgable in your industry, and the team of social media specialists working on your account be armed with creative and effective physical therapy marketing ideas.
For additional physical therapy marketing ideas to make your business stand out on social media, please contact us at LYFE Marketing.