Considering that 81 percent of consumers today will consult the internet before making a purchase decision, you absolutely need to make building your brand’s online presence a priority.
Starting a business blog can provide your company with an enormous SEO advantage as each published blog post creates an indexed page on your website.
Search engines like Google look to this fresh content to determine the relevancy of your website, how active your website is, and how often Google should check in with your website to make sure newly published content is included in relevant search results.
At first, it may seem easy enough to create enough content to keep your business blog thriving and search engines hungry for more.
However, you’ll likely find that your everyday tasks of running your business will trump writing a blog post, and a month (or more) may go by before you have a chance to publish another blog post.
If you’re busy running a business, publishing new blog content at that level may be unmanageable.
The good news is that you have the option to outsource blog writing to a professional agency that is well-trained in optimizing your content to help you get the most from your business blog.
Here are several reasons why so many businesses are choosing to outsource blog writing:
A content marketing agency has the manpower to meet your content creation needs.
If you’re working with a reputable content marketing agency, you should be able to have high quality posts turned around in a relatively short period of time.
This can help you to load up your editorial calendar so that you can publish new blog content regularly without having to dedicate the time to content creation.
Outsourcing your blog content can prevent you from feeling burned out.
As a business owner, you’re most effective and successful when you can easily demonstrate to others your passion for what you do.
However, if you spend countless hours researching and writing content, your passion and enthusiasm for your business and industry can quickly become drained.
You can find a writing agency that is experienced in your industry with writers that have the ability to inject this same passion into your blog content while you conserve your energy for other important projects.
Partnering with a professional content marketing agency drives results.
High quality agencies employ writers that know how to optimize content to drive more traffic to your website.
These writers also know how to write content so that it is engaging and pulls the reader in.
In addition, techniques such as the inclusion of calls-to-action will be used in blog posts to help convert visitors into leads.
Businesses that choose to outsource blog writing get more variety on their blogs.
The last thing that you want is your blog to come across as mundane and boring to your readers, which is often the case if you only have one writer contributing to your business blog.
However, by choosing to outsource blog content, you can benefit from using several different types of blog posts to help you keep your audience interested and engaged.
If you’re interested in outsourcing your business blog and want to learn more, please contact us at LYFE Marketing.