Do you operate an orthodontic practice and are looking to drive more patients to your business?
Social media has become the new word-of-mouth and a trusted resource that consumers turn to for advice. It’s also a valuable tool that your practice can use to deepen its relationship with existing patients and build loyalty.
In a nutshell, your orthodontic practice can’t afford to not jump on the social media marketing bandwagon.
With so many different social media platforms to choose from, it can be difficult to know how to get started with launching your practice online.
Considering that 71 percent of online adults use Facebook, choosing this social media channel is a great place to start.
Here are 4 creative orthodontic marketing ideas to help your practice stand out on Facebook:
1. Take advantage of call-to-action buttons.
One of the advantages to creating a Facebook business page is the ability to use several different call-to-action (CTA) buttons to link to relevant destinations on and off Facebook to help your better business achieve its goals.
Facebook currently offers 7 CTA buttons to choose from, and the most relevant options for an orthodontic practice include “Book Now,” “Contact Us,” “Sign Up,” and “Watch Video.”
Incorporate CTA buttons into your Facebook marketing strategy to drive engagement and conversions.
2. Market to your local audience.
One of the most effective orthodontic marketing ideas is to target your local audience with social media ads.
Facebook advertising allows businesses to get very specific with the audience that they want to target by choosing to only show ads to those within a specified location and demographic makeup.
Even more, you can narrow down your audience by targeting those with certain interests, consumer behaviors, and online connections.
3. Advertise to current patients about the importance of checkups.
One reason why people choose to use social media is to gain information and learn.
Using Facebook to share educational information with your patients about the importance of checkups and good oral hygiene has proven to be one of the better received orthodontic marketing ideas.
Be sure to address topics that your audience wants to hear about.
This can provide for a great insert of the Facebook CTA “Book Now” button.
4. Use retargeting to offer discounts to website visitors.
Did you know that approximately 95 percent of the people that visit your website don’t convert on the first visit?
Retargeting is a great way to continue to stay in front of these interested parties and help them through your sales funnel.
For this reason, one of our best orthodontic marketing ideas is to use retargeting to offer discounts to these web visitors to encourage them to take action.
You’re much more likely to convert an audience that is already visited your website and is familiar with your orthodontic practice.
For more orthodontic marketing ideas to try out on Facebook, please contact us at LYFE Marketing.