If you’ve been on the hunt for a solution to get more leads from your website, look no further. We have one website suggestion that will double your leads: website optimization.
So what exactly is website optimization?
We’re referring to increasing conversions, the number of times a visitor takes the intended action on your site.
Examples of these conversions could include an email newsletter sign up, downloading a free e-book in exchange for sharing contact information, and making a purchase.
By optimizing your website for conversions, you can take a structured and systematic approach to moving your online visitors through your sales funnel.
Here are a few website optimization tactics to take into account to boost conversions:
The Power of Color
Believe it or not, the colors that you use throughout your website and calls-to-action can have a significant impact on conversion rates.
Color can actually influence the decision-making process at a subconscious level.
Marketers have long been researching how the use of certain colors can form a positive impression about a brand in consumers’ minds.
This can obviously vary by industry and the audience that you are targeting.
However, generally speaking, yellow tends to exude happiness, orange is viewed as a fun color, red is used to create excitement, and blue communicates trust.
Take the time to research the underlying meaning behind the colors that you are using throughout your website and calls-to-action and see if it lines up with the overall message that you want to convey.
A/B testing, also referred to as split testing, is when two versions of a website are compared to see which converts better.
Obviously, the website that earns the highest conversion rate is the winner.
Everything on your website can be tested, from headlines to call-to-action buttons.
By conducting these tests, you can regularly tweak your website to ensure that it is functioning at optimal performance to help you earn more conversions.
Finding More Opportunities to Capture Information
Surprisingly, many businesses neglect to include a call-to-action on every web page.
Each of the pages on your website should serve a singular purpose, and the call-to-action that you include on each of these pages should help to reinforce that purpose.
The best call-to-actions clearly state the action that the business wants the website visitor to take. If you want visitors to subscribe, the text of your button should be “subscribe.”
Something else that should be included on each page of your website is a contact form.
You don’t want your visitors to have to hunt through your website to find your contact information.
For the best results, keep your contact forms short – capture only the necessary information.
A powerful way to move interested parties through your sales cycle is to offer downloadable information, such as an e-book or whitepaper.
Of course, you’ll want to capture contact information from the visitor that chooses to download this information.
This will allow you to follow-up with these warm leads and provide them with supplemental information to move them through your conversion process.
As you can see, there are many website optimization tactics that you can take advantage of to help boost your conversion rate.
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