If you search the web for a social media marketing agency, you undoubtedly will uncover hundreds of results.
Beware though–finding an agency that actually delivers on its promise to successfully establish and grow your online presence is no easy task.
Perhaps you’re already working with a partner that provides social media marketing services, but have yet to be impressed with what the agency is offering.
You owe it to your business to explore your options to confirm that you are working with the strongest social media marketing agency out there for what you want to accomplish.
Here are 5 warning signs that it’s time to switch your social media marketing agency:
1. Constant communication issues.
In order for a social media marketing agency to effectively represent your brand, a 2-way street approach needs to be taken with communication.
Businesses that work particularly well with agencies maintain an open line of communication.
Some signs that a communication issue is present include a delayed response from the agency with phone calls and/or emails, not having a designated point of contact within the agency, missed deadlines, and overall poor project scope alignment.
2. You’re paying too much.
You won’t really know if you’re paying too much for social media marketing services until you start looking around; however, if you’re concerned that you’re being taken advantage of, you probably are.
Talk to your peers to find out a good ballpark cost for what they are paying to outsource social media.
You can also take a look at this comprehensive guide on how much social media marketing cost.
And remember that you get what you pay for.
If you’re trying to trim costs too low, you likely won’t be satisfied with the end-result.
3. The quality of content is mediocre.
There is a lot of content floating around on the web that your business needs to compete with in order to earn your audience’s attention, and mediocre content does not even put you on the playing field.
The content that your social media marketing agency produces should not only be relevant, appealing, and valuable to your target audience, but it should also be well-written and optimized for SEO.
Remember that social media is your brand’s voice on the internet, so make sure that you are being represented in the best light.
4. You’re not getting results.
If the content that is being produced is not driving traffic to your website, educating your audience, and playing a role in converting leads, it’s worth your while to look for another social media marketing agency.
Companies that ultimately switch social media agencies are not happy with the volume of website traffic, the number of qualified leads, and/or the size of their social media following.
5. The agency lacks marketing knowledge.
Is your social media marketing agency an order-taker or solution provider?
You should want your marketing partner to proactively come to you with solutions to enhance your social media marketing strategy, and they will best be able to do this if they are knowledgeable in their field.
If you are experiencing any of these red flags with your current agency, it’s time to make a switch.
Contact us at LYFE Marketing to learn more about how we can customize a solution to successfully grow your business’s online presence and yield positive results.