If you’re like most on-the-go entrepreneurs, you have a very small window of time (if any at all) to be sitting at your desktop computer to manage your Facebook business page.
Fortunately, understanding the high volume of brands that use Facebook for business marketing purposes, Facebook offers a number of mobile apps that allow for easy management of your Facebook business page while you’re on-the-go.
At a bare minimum, there are 3 apps that you absolutely need to be using in order to enhance your Facebook for business marketing strategy: Facebook Mobile app, Facebook Pages Manager app, and the Facebook Ads app.
Here is an overview of how each app can prove to be beneficial for managing your business’s Facebook presence:
Facebook Mobile App
Downloading this app is a no-brainer.
It’s free and it allows you to manage your Facebook for business account remotely from your smartphone or tablet.
The app itself offers an intuitive experience, making it extremely easy to post status updates, photos, video, check into locations, and be alerted of other activity such as a comment on your post or being tagged in a picture.
On the flip side, the Facebook mobile app no longer includes messaging capabilities, so you’ll have to download a separate Facebook Messenger app, which is kind of a pain.
Facebook Pages Manager App
Does your business have more than 1 Facebook page?
Take Nike, for example, which offers a different Facebook page for each sport.
If you fall into this category, you need to download the Pages Manager app, which will allow your business to manage up to 50 Facebook for business pages from your smartphone or tablet.
With this app, you will be able to quickly and easily monitor the activity on your various pages, share content with your audience, and regularly review insights.
Facebook Ads App
Are you using Facebook for business advertising
If so, you can actually manage your Facebook ads on-the-go by downloading the Facebook Ads app onto your mobile device.
Some of the capabilities of this app include creating, pausing or resuming campaigns when necessary, editing budgets and campaign schedules, viewing critical analytical data offered by insights, and responding to alerts.
So, as you can see, there is no need to be tied down to your desktop computer when you’re using Facebook for business marketing purposes.
If you’re a smartphone or tablet owner, take advantage of these 3 apps to be able to still manage a stellar Facebook marketing strategy while on-the-go.
While taking advantage of mobile apps to manage your Facebook for business marketing strategy is highly effective, there are many other ways that you can be more productive with social media management as well.
At LYFE Marketing, we embrace an exclusive social media marketing strategy that allows us to deliver results to our clients, and you can download our free e-book to learn more about this proven strategy.