With social media marketing being the new “word of mouth,” it makes sense that golf and social media are a winning combination.
Data indicates that consumers trust online reviews from people that they are connected with on social media sites like Facebook and Twitter just as much as they would a close friend or family member.
Therefore, if your goal is drive membership growth for your golf course, social media can be a tremendous asset for you.
With that being said, here are 5 golf course marketing ideas that you can use on social media to earn more golfers and encourage them to golf more frequently:
1. Share compelling, educational content
Golfers love nothing more than to learn something new, whether it be tips for enhancing a golf swing or reviews on the latest golf equipment to hit the market.
Therefore, if you really want to engage your audience and draw them in, share content that offers educational value to your audience.
Of course, always be sure to include a CTA in your social media posts that links back to a relevant landing page on your website to book a tee time or browse through your online pro shop.
2. Host a social media contest
Sweepstakes, contests, and giveaways have proven time and time again to be very effective social media marketing tactics for engaging an audience.
Many would consider hosting a social media contest to be one of the best golf course marketing ideas out there as it will create awareness, provide you with an opportunity to collect lead information, generate customer referrals, foster brand loyalty, and much more.
As a best practice, select a prize for your contest that is relevant to your brand and enticing enough to encourage participation. For example, offering a free round of golf to the contest winner could be a big motivator to get fans to take part in your social media contest.
3. Build brand advocates
People love to do virtual check-ins on social media and offer their two cents about the venue.
By encouraging your customers to discuss your golf course on social media, you are opening up the door for them to talk about how wonderful your golf course is.
Sometimes there is no greater way to sell your products and services than your customers!
Use your brand advocates to your advantage!
4. Give your audience a view of your golf course from behind-the-scenes
A lot goes into making sure your customers have a superb experience when visiting your golf course.
Social media is a great way to share images that give your fans a behind-the-scenes look at your business and help them feel more connected.
For example, as your grounds crew prepares your golf course for the day at the crack of dawn, you should share a picture of a gorgeous sunrise coming over the green.
Instagram is the perfect social media platform for sharing these behind-the-scenes images as the site provides you with a number of filters and editing tools to optimize the quality of your photos.
5. Spy on your competition
Social media is the perfect tool for spying on your competition.
Check out your competition on social media and see what types of content they’re sharing and the level of engagement that their social media posts are generating.
Compare this with your own social media marketing strategy and make tweaks when necessary.
This is a great way to find out which golf course marketing tactics work best with your audience and how to be more effective with social media.
Also, consider outsourcing your social media efforts to a experenced social meda agency.