Facebook is by far the most popular social media networking site for online adults. Therefore, it’s no wonder that your business wants in on the action.
However, it seems that every business wants to use Facebook to connect with their customers, so you have a lot of great content to compete with.
In order to get your content in front of your audience on Facebook, it’s become almost necessary to pay for social media advertising on the site.
However, you can quickly blow through your Facebook social media advertising budget if you’re not careful.
Fortunately, we have 5 Facebook advertising hacks to share with you that will bring your business more results without breaking the bank:
Advertising Hack #1: Target People That Are Already Familiar With Your Business
If you want to be most effective with a social media advertising campaign, begin by targeting people that are already familiar with your business as they will be more likely to take action.
Use custom audiences to make this happen.
With custom audiences, you can run ads to the following people:
• Customer list – match emails & phone numbers
• Website visitors – create a list of people who visit your site
• App activity – create a list of of people who have taken a specific action on your site
Advertising Hack #2: A/B Split Test Your Facebook Ads
If you want to double or even triple your click-through rate on your Facebook ads, you need to give A/B testing a try.
With A/B testing, you can identify more effective ways to get results by testing multiple ads at one time and seeing which one performs the best.
Specifically in regards to maximize the ROI of your Facebook ads, some factors that you’ll want to test should include your image, title, content, and target audience.
Advertising Hack #3: Take Advantage of Native Video Ads
What’s so attractive about native advertising is that it tends to mimic the environment that it’s found in versus screaming “advertisement” in your audience’s face.
Video content has proven time and time again to be very effective in captivating an audience and cost-effective.
This is especially true of Facebook’s native video ads since they autoplay, which has resulted in a massive increase of Facebook video views.
While you may spend some money on native video ads on Facebook, video ads have been proven to be the cheapeast of ads and reach more people.
Advertising Hack #4: Use a Narrow Audience With More Categories
If you want to get more specific with the audience that you are targeting with your advertisements, Facebook makes this possible by offering a number of categories to help you narrow down your audience.
Examples of these categories include relationship status, workplace and job title, generation, politics, and life events.
Targeting a more narrow audience with Facebook social media advertising can allow your business to be more intentional and effective with attracting and converting leads.
Advertising Hack #5: Give Advanced Location Targeting a Try
If you have a brick-and-mortar location, you absolutely must try advanced location targeting, which allows you to target people within close proximity to your business.
This could be anyone that lives in the area, has recently been in the area, or those who are traveling in the area.
Use advanced location targeting to address a person’s needs based on the time of the day (example, a morning ad for a cup of coffee) or just position yourself as a local business offering great deals.