Social media has become a way of life.
Many of us check Facebook or Twitter before rolling out of bed in the morning.
And when it comes to our social lives, we frequently tune into social networking sites to find out what’s happening around town.
Because of this, social media is an incredibly powerful tool for those in the restaurant and bar industry to use to drive more traffic to their brick-and-mortar locations.
Here are some of our favorite bar marketing ideas to create excitement for your bar:
1. Share drink recipes.
When you share a recipe with your audience on social media, you’re providing value.
This dramatically increases the likelihood that your followers will choose to share your content.
Sharing drink recipes is one of the smartest bar marketing ideas out there because it’s relevant to your industry.
Also, people that choose to follow your bar on social media likely have a shared appreciation for the perfect cocktail and will be more likely to share your content.
2. Share customer experiences.
Loyal fans of your bar will typically be more than willing to let you take a picture of them in action, so take advantage of this.
Did you know that 88 percent of consumers trust online reviews just as much as personal recommendations?
Sharing reviews from real customers on social media will offer third party validation about the credibility of your business.
3. Offer exclusive deals and specials for your social media fans.
One of the biggest reasons why people choose to follow their favorite businesses on social media is to have access to exclusive deals and specials.
Encourage fans to join your social media page by occasionally offering discounts such as no cover to enter your bar or a drink special that is exclusive to your Facebook friends.
4. Share fun bar related facts.
These facts could be specifically about your establishment, the bar industry in general or bar life.
What's one more day? #treatyoself ????????Maintain that long weekend state of mind ???? It's #OpenTurntablesTuesday! #HOSTS @djboxxybrown & @djedfunk #DJLINEUP 06:00 – Black Scorpion 07:00 – MuzikCube 08:00 – Mak-Len / @jean_bernus 09:00 – Helloitsjeanna / @helloitsjeanna 10:00 – Nimbus / @nimbusofficial 11:00 – Ed Funk / @djedfunk 12:00 – Dueces 01:00 – Taylorman / @taylormaninstagram #NOCover ????Awesome #DJs???? $8 (???? #BeerandShot special ????) $6 (???? #BurgerandFries ????) #GreatFood????#GreatPrices ????#DeliciousDrinks by Skinny Bar #Mixologists???? @jimskinnyles & @hristianhz 174 Orchard St., #NewYork, NY 10002 (LES) Would you like to spin at an upcoming OTT? Follow @nycdmn and click the link in the profile to sign up.
For example, you could use a social media post to quickly educate your fans about a new craft beer that you will be serving in your bar or the causes of a hangover.
Some other bar marketing ideas include embracing the #TBT trend with a picture of your bar on opening day or giving your fans a heads up about some of the seasonal brews and cocktails that will soon be arriving at your bar.
5. Run your social media advertisements during peak times.
Naturally, you’ll want to post on social media when your audience is most active. This can vary depending on your industry and which social media platform you are using.
For example, if you’re using Facebook to promote your bar, you’ll have the most success when you run your social media advertisements on Thursdays, Fridays, and Saturdays.
If you post at 3pm, you’ll get the most clicks; however, if you post at 1pm, you’ll get the most shares.
Take advantage of analytics tools to find out when your audience is most likely to be engaging on social media and strategically run your social media advertisements during these times.
For more bar marketing ideas to help your business stand out, please contact us at LYFE Marketing.