The concept of “keeping it fresh” is critical for nearly every aspect of your life, especially when it comes to your company’s social media marketing efforts.
With so much content to compete with on social media, your business needs to regularly mix up the types of content for continuous social media engagement.
Here are 5 ways to diversify your social media marketing strategy so that you become a brand that people genuinely enjoy following online:
If you want to really create some excitement surrounding your brand and boost awareness, run a social media contest.
Not only can social media contest be a cost-effective form of advertising, but it’s also easier to track the success of social media contest when compared to traditional advertising.
There are several different types of social media contest that your business can run.
Some of the most effective types include running a photo campaign (your audience is encouraged to share pictures of themselves on social media using your product or service in exchange for the potential to win a prize) or a campaign centered around a custom hashtag that creates excitement for your brand (think Coca-Cola’s #ShareACoke campaign).
2. Run an internal campaign.
This is not something that the public necessarily needs to know about.
An internal campaign is the ideal way to experiment with different type of posts to see how they resonate with your audience.
For example, you may mix things up by writing shorter social media posts for a 2 week period to test the type of responses that they generate.
These internal mini-campaigns will force you to introduce new types and formats of content to your social media audience, which can be a powerful resource for learning about your audience and enhancing your social media marketing strategy.
3. Offer a special.
One of the biggest reasons why people choose to follow brands on social media is to have exclusive access to deals and discounts.
One tactic that has been especially effective is to dedicate one day of the week to offer a special.
For example, your fans will learn that every Tuesday they can come to your social media page to find out what the deal of the week is.
This will keep your fans coming back for more and will also encourage more fans to follow you on social media.
4. Allow guest posting on social media.
Sure, you’ve probably heard of guest posting on a business blog, but how about on one of your social media channels?
If there is a well-known influencer in your industry that you have a relationship with, consider asking that person to live tweet an event for you.
This is a great way to grow your base of social media followers and get your audience buzzing about your brand.
Of course, make sure you take the proper security precautions when handing over your social media credentials to a guest poster.
5. Take advantage of countdowns.
Will you soon be launching a new product or service that you want to create excitement around?
Take advantage of a countdown on social media to help increase hype for this new addition to your offerings before it becomes official.
If you’re strategic with your timing, you can also incorporate content that you’ve recently created surrounding the subject such as an eBook or whitepaper into your social media countdown campaign.
For those that are looking to diversify the types of content that they are sharing on social media, these 5 tactics will certainly help to mix things up and keep it interesting.
For more ways to engage your audience with your social media marketing strategy, be sure to read our post about how to drive immediate social media engagement with your content.
We encourage you to download our free social media marketing strategy e-book, which will share with you our proven tactics for successfully growing our clients’ online presence.