If you’re like most small business owners, you feel that there is definitely room for improvement with your Facebook marketing strategy, especially in the area of audience engagement.
So what defines engagement on Facebook?
Social media experts would define Facebook engagement as the number of likes, comments, and shares that a post generates.
When was the last time that you used Facebook Insights to view your page’s engagement rate?
While you can calculate this rate on your own by dividing the number of people that liked, commented, or shared your Facebook post by the people that saw your post, you can also take advantage of Facebook Insights data for a more in-depth analysis of your engagement rate.
If you’re not happy with the current engagement rate for your posts, here are 5 simple ways to get more engagement on Facebook:
1. Post when your audience is most active on Facebook.
It makes sense that your Facebook post won’t be getting much action if you are posting at 3am when the majority of your audience is asleep.
To be most effective at driving engagement on Facebook, you need to post when your audience is most active on the social media site.
The best times to post on Facebook can vary from industry to industry; however, there have been a lot of studies performed on this subject, and here is the general consensus of the best times to post on Facebook:
- First thing in the morning
- Between work and dinner
- At bedtime
There are also tools, such as Fanpage Karma, that will analyze your previous Facebook posts and give you a more tailored and exact answer for your audience.
2. Include images or video in your Facebook posts.
If you want to capture your audience’s attention, make a habit of including an image or video in your Facebook posts.
Did you know that Facebook status updates that contain an image generate 53 percent more likes than average posts?
Also, Facebook status updates that include imagery earn 104 percent more comments than a basic text post.
You can easily create and share edited video in your Facebook status updates, which are not only good for engagement on Facebook, but can give your brand more organic reach in the Facebook newsfeed.
3. Build calls-to-action into your Facebook posts.
It’s no secret that if you want your audience to take some type of action, you need to actually tell them.
A study of the 10,000 most liked Facebook pages indicated that including the CTA “share” in a Facebook post generated more likes, comments, and shares than other actionable words.(Hubspot)
4. Take advantage of “caption this” visuals.
Challenge yourself to find a fun and simple image that is relevant to your business and ask your audience to provide a caption for it.
When choosing images, think about the emotion that you want to trigger within your audience’s minds. Select something that really stands out and will make your audience eager to engage with the post.
Remember, memorable content tend to get the most likes and shares!
5. Ask your audience to fill in the blank.
This type of post will get your audience thinking, and if positioned the right way, they’ll be thinking about your products or services.
For example, Target executed a Facebook engagement tactic well with its post asking its audience to fill in the blank for what their patio season must-have is.
The post then went on to say that people could find their patio must-haves for less via Target’s patio sale.
While these are just a few tactics for driving engagement on Facebook, you can find additional valuable tips for boosting engagement levels on social media by reading our post about how to drive immediate social media engagement with your content.