Do the cooler fall temperatures have you feeling in a slump?
Like maybe you would rather be snuggled up on the couch with a pumpkin spice latte than trying to figure out how you’re going to hit your sales goals for the month?
Considering that there are just a few weeks left in the year, it’s time to start thinking about how you can be more productive if you want to end the year strong.
Here are a few tips you can steal from marketing agencies marketing agency would like to share a few of our best productivity hacks that should help you make the most of your time with your social media efforts:
1. Create Content Calendars
This goes for blog posts, social media content, whitepapers, e-books, email newsletters, and more.
The further out you can schedule your content, the better.
Creating an editorial calendar is a very effective way to hold you accountable to your content strategy, and it also helps to ensure that you are delivering a variety of content to your audience.
Our marketing agency recommends trying tools like Trello, Google Docs, and Kapost to organize your content calendar and make it accessible by all contributors.
2. Schedule Social Media Posts in Advance
Our social media marketing agency would suggest that you take scheduling content one step further by using social media management tools like Hootsuite, Buffer, or PostPlanner.
These tools will allow you to schedule social media posts in advance to make it appear to your audience that you’re everywhere all of the time.
This helps to post to your audience at the peak they are online, not when you are online.
3. Get Educated
There is so much useful (and free) content on the web about the topic of social media marketing in general, so you owe it to yourself to take the time to read these blog posts, whitepapers, and e-books to stay up-to-date on tools to help you optimize your online marketing strategy.
By subscribing to our small business marketing blog, for instance, you can receive free tips and advice on a weekly basis about how to successfully grow your online presence.
Our marketing agency also offers an online education center with free e-books and articles that address important topics and issues related to social media marketing that our clients are dealing with.
4. Cut Out the Social Media Channels That You Don’t Need
Your business does not necessarily need to have an active presence on every major social media channel.
In fact, trying to do this can actually cause you to spread your resources too thin, preventing you from implementing your social media marketing strategy effectively.
Rely on analytics to evaluate the engagement that your social media posts are receiving on the various social media channels that you have a presence on.
Also, take the time to research the demographic break down of each social media channel.
You may find that your target audience isn’t very active on some of the platforms that you’re using.
5. Hire the Right People
A big part of being productive is making sure you have the right team in place.
When it comes to social media marketing, most small businesses don’t have the budgets to employ a capable in-house social media team.
For this reason, many businesses are choosing to outsource to a social media agency to handle this critical aspect of marketing.
Outsourcing is often more cost-effective for your business and helps to ensure that your social media marketing strategy is implemented correctly.
Want to hear some more productivity hacks to steal from a marketing agency? Read our post about how to dominate your Monday.