There’s been a lot of buzz over the past few weeks about Instagram advertising services opening up to businesses of all sizes.
As you know, Instagram is one of the fastest growing social media platforms that has historically only allowed a hand-selected few to advertise on the site.
With this new change, your business has a huge opportunity to be one of the early advertisers on Instagram, which means that you can be one of the first to get your content in front of a captive audience that has not yet been flooded with ads.
If you’re using Instagram’s social media advertising service, here are 5 tips to dramatically improve your Instagram advertising strategy:
Tip #1: Use images with faces.
While not every image that you share on Instagram needs to include a face, strategically using images with faces can help to humanize your brand and make it more relatable.
Instagram pictures that include faces get 38% more likes than those without.
Think about what your target demographic looks like, and use images of people that fit this description.
Funny enough, if your audience sees people like them enjoying your product or supporting your brand, they will take that as third-party validation that your brand is credible and a right choice for them.
Tip #2: Include clear calls-to-action in captions.
Until recently, the only place that Instagram allowed you to include a call-to-action was in the caption.
While marketers can include up to 2,000 characters in the caption, using a brief and direct call-to-action generally gets the best results.
Some examples of calls-to-action that are especially effective on Instagram are to ask your fans to tag someone or to request that they double-tap your image (which will create a “like”).
Also, the new Instagram advertising service, you can now take advantage of call-to-action buttons, such as “shop now,” “install now,” and “sign up.”
Tip #3: Use whitespace to your benefit.
While some see whitespace is empty space, the best marketers view it as visual breathing room for the eye.
Choosing to share images that utilize whitespace can help to captivate an audience and draw the eye exactly where you want it to go.
On Instagram, images with high lightness generate 24% more likes than darker images.
Whitespace helps to mitigate distractions for your audience and makes your CTAs more clear if you choose to include one in your image instead of the caption.
For more Instagram advertising tips, be sure to check out these brilliant examples of brands using Instagram to engage their audiences.
If you’re ready to get started with Instagram advertising, let’s talk