Most businesses are on social media, but most owners are not experts in social media.
Social media management for small business is no easy undertaking.
It requires that your business knows the right social media platforms to use to reach your audience, the appropriate way to communicate on these different channels, the types of content that engage your audience, when to post on social media, how to decipher social media metrics to track results, and so much more.
If you’re wondering whether you’re using social media management for small business correctly, here are 10 signs that you’re using social media management for small business completely wrong:
1. You don’t have a regular posting schedule.
If you’re very sporadic with how often you post on social media, you are missing out on a great opportunity to stay in front of your target audience.
Consumers choose the brand they know, and if you target audience is not reminded of your business they will remember your competitor who is posting consistently.
Though quality still reigns over quantity, the best social media profiles post great content everyday.
2. Your social media fan base is not growing.
If your fan base is stagnant, you need to come up with new ways to engage your audience on social media.
The key to social media management for small business is to give people a reason to want to follow your brand online.
3. The majority of your conversations are one-way from your business.
You should not constantly be a broadcaster on social media.
Instead, embrace two-way conversation with your customers and reap the benefits.
Consumers by from brands they know and trust.
Open communication builds trust and relationship capital.
4. Your social profiles are sales pitches for your business.
Being too sales-oriented on social media is one of the fastest ways to turn your followers off.
Instead, use your social media profiles to inform, engage, and entertain your audience.
Heard of the 80/20 rule?
Only 20% of your content should entice sales and 80% of your content should be engaging and relevant content that your audience will want to share.
5. You use the same updates across all social media platforms.
Content that may perform really well on Facebook may not deliver the same results on Twitter.
The users on each social media site engage with content very differently, so you should never auto-post the same update across all of your social media networks.
Instead, be sure that you revise your content as necessary to fit in with the platform to be posted on.
6. You haven’t established a social media strategy.
Social media management for small business is a critical part of your overall marketing strategy.
In fact, you can view social media as your brand’s online voice.
Therefore, you should have a clear social media strategy in place for the types of content you will share, the people allowed to access your company’s social media accounts, how frequently you will post on social media, and much more.
7. You’re flying by the seat of your pants with a post-by-post strategy.
While social media may seem like a spur-of-the-moment activity, you’ll get the best results if you stick with a long term plan.
Most agencies use content calendars to pre-plan content well in advance.
8. You ignore or delete negative feedback on social media.
Keeping these negative comments public will show that your brand is transparent.
Responding to this feedback promptly and professionally will help to build credibility and respect for your brand.
9. You’re slow to respond to customers on social media.
Research indicates that customers that contact businesses via social media expect a response within 30 minutes.
While that may not be achievable, take advantage of social media monitoring tools to alert you of mentions so that you can promptly respond to them.
10. You aren’t tracking your social media ROI.
Knowing the right metrics to track can help you to determine the most accurate ROI of your social media marketing efforts.
Use this data to optimize your campaigns for the audience that engages the most.
If you feel that your company could benefit from some enhancements to your social media management, start with our FREE ebook: The Greatest Strategy for Social Media Marketing